Renting a vacation home for your next trip comes with some serious unknowns. Will the place really be as good as it seems online—or will spiders be eager to greet you at the door? Evolve asked me to build a B2C brand voice that inspired confidence and standards in their vacation rentals.

I wanted to make those value props really fun. To do this, we focused our playful, energetic voice around the result of confidence and standards. With Evolve, you can have a carefree catch-up under the same roof with your favorite people.

Here are a few of the elements I created in collaboration with Eric Gill (Senior Brand Designer).