How do you appeal to a deeply devoted fanbase?
When I was chosen as a winning screenwriter for The Twilight Storyteller’s Contest by Stephenie Meyer’s team, I was thrilled. But soon after hearing the news, I got nervous. I needed to write a short film for production by Lionsgate—and I had been living under a rock about the franchise. So, I dove into fan research, message boards, and story lore to help a fanbase known for having strong opinions fall in love with the script.
Tons of research into the Twilight universe resulted in:
- Over 3.5M views
- 146K likes
- 21K shares
- 6.7K comments
- Rave reviews from Bustle (who gave it an “A++”) & MTV
- Premiere at Hollywood’s iconic ArcLight Theater on Sunset
- Translation into multiple languages
- And even some fan art
CLIENT
Lionsgate
CHANNELS
Video
ROLE
Screenwriter
YEAR
2015